- About us
Purpose‑driven CSR strategy for organisations that want to create meaningful, measurable impact.
Our story
BlueCSR is led by Sally O’Brien, a CSR and stakeholder engagement specialist with deep experience across Aotearoa’s charitable, corporate, and community sectors. Sally partners with organisations to design CSR programs that are strategic, responsive, and firmly rooted in community insight.
With extensive sector experience spanning banking and managed funds, education, disability, environment, arts, and community resilience, BlueCSR helps organisations build CSR initiatives that strengthen reputation, deepen engagement, and deliver outcomes that matter.
What sets BlueCSR apart?
Sector‑Wide Experience
Across roles with Joyce Fisher Trust, Laura Fergusson Trust, MusicHelps, Catalytic Foundation, Volunteering Auckland, and independent consulting, Sally has delivered programs in education, disability services, health, arts, and community resilience.
This multi‑sector experience allows BlueCSR to design CSR solutions that anticipate challenges, build strong partnerships, and ensure real community engagement.
